About Us

Our Story from the Start

Reliable Business solutions for Founders, Small Businesses & Solopreneurs.

Hi, I’m Cynthia Durack — the founder of Scaling Assist.

I started this business because I know firsthand how overwhelming it can feel to run a small business. You’re juggling admin, chasing leads, trying to keep your marketing consistent — and somewhere in between, you’re meant to be growing the business too. It’s a lot.

My background is in Business Management, with a focus on HR and Marketing, and I’ve spent over 15 years working in fast-paced corporate environments. I’ve seen what works and more importantly, what doesn’t when it comes to running a business efficiently. But what I really love is helping small business owners take that same level of structure and clarity and apply it to their own operations.

I’m passionate about turning chaos into calm — building systems that free up your time, aligning your marketing with your bigger goals, and giving you the data and insight you need to make confident decisions.

You don’t need more noise. You need support you can trust — someone who gets the bigger picture, can take initiative, and helps your business run like a well-oiled machine. That’s what I’m here for.